You know you need AI in your business. But do you know what to do with it yet?

BY01 · AN AI OPERATIONS STUDIO

§ · WORKSHOP

Where most companies start

YOU KNOW YOU NEED AI IN YOUR BUSINESS
— DO YOU KNOW WHAT TO DO WITH IT YET?

A half-day workshop · built around your operation · not a generic demo. We start with your business — not the AI hype — and turn “we should use AI” into a concrete plan your team can actually run. Built around your tools, your work, your goals.

§01 · WHAT WE ACTUALLY HELP WITH

Consulting first, AI second

WE START WITH YOUR BUSINESS
NOT THE AI

This is advisory — we help you start. We don't build the system for you here; that's a separate track (the Build arm). And we don't open a laptop and show you ChatGPT. We start the way a good consultant would — with what your company is actually trying to do.

01 / THE REAL QUESTION

Skip the AI talk for a second

What is the company actually trying to achieve? Grow faster, hire slower, stop drowning in admin, get your best people off repetitive work? We get sharp on the real goal first. AI is a means — never the point.

02 / WHAT YOU'VE GOT

Your tools, your people, your goals

The AI landscape is mostly noise — new products every week. We help you navigate it: what's worth adopting for your operation, what to ignore, and where the fastest, lowest-risk wins actually are.

§02 · WHAT A WORKSHOP LOOKS LIKE

Two parts, one package

A HALF-DAY, BUILT
AROUND YOUR ACTUAL WORK

First the intake — a working session where we do the thinking with you, then go away and shape it into a plan. Then the half-day itself: your team, in a room, hands-on with your own operation.

PART 01 / THE INTAKE

We scope before we teach

A strategy session — where your operation is, what you run, what you want AI to do. We go home and build the workshop plan, tuned to your operation, so the half-day isn't generic.

PART 02 / THE HALF-DAY

The room, your team, your work

A half-day with your team — hands-on, on your real work, your company pre-loaded. Not a lecture: people leave able to use it, having actually done things, not just having seen it.

HOW IT RUNS · 01 Free intro call 02 Intake 03 Plan sign-off 04 The half-day 05 Debrief & next

§03 · PACKAGES & PRICING

One door, then a relationship

WHAT IT COSTS

One package starts every engagement. Most teams stay for the ongoing program. The figures below are indicative — your exact scope is set together on the free intro call.

01 / STARTER WORKSHOP

From €3,999

One-time. Per team or department.

01 · Intake strategy call

We come in researched, with a point of view — and map where you are, what you run, and what AI should actually do for you.

02 · Plan sign-off call

We crystallise the half-day into a plan you approve — agenda, your use-cases, and a clear scope for what follow-up looks like.

03 · The half-day with your team

On-site, hands-on, your company pre-loaded. People leave able to use it — not just having watched a demo.

04 · Debrief & what's next

We regroup on what landed and recommend where to go from here — most teams continue into an ongoing program.

02 / ONGOING ENGAGEMENT

From €2,499/mo

Month to month, no lock-in. The relationship, not a one-off.

Your intensity — light, standard, high-touch

Pick a level and we hold a standing cadence. Each session builds on the last instead of starting over.

A program, not a syllabus

It escalates with your team's capability, appetite and budget — new use-cases, a skill installed where it earns its place.

Month to month — step up, ease off, pause

We already know your operation, so every month goes straight to the work. No contract, no re-scoping.

03 / ADD-ONS

Priced to scope

Bolt onto any workshop or program.

More of the standard

Extra workshop days, more sessions, another team or department — same work, more of it.

Dedicated support channel

A direct line between sessions — questions answered as they come up, not left to pile up.

Full-day deep-dive

Go deep on one function in a single focused day — your GTM team, leadership, ops.

Discrete setup, handed over

We wire up a specific tool or flow and hand it to your team. Want it kept running? That's a Cortex Build.

ONGOING ENGAGEMENT · THE THREE INTENSITIES

SMALL

€2,499/mo

A monthly working session plus async questions — a real, worth-the-slot floor.

MEDIUM · THE STANDARD

€4,000/mo

The standard — standing session(s) plus async, and a skill or flow installed where it earns its place.

LARGE

€7,000/mo

High-touch — more frequent sessions, priority turnaround, deeper “keeping up” with your operation.

Built in: a pre/post check around each cycle, and a feedback loop that adapts the program to your team's capability, appetite and budget. Step up, ease off, or pause as you go.

ADD-ONS · THE FULL MENU · ALL PRICED TO SCOPE

More of the standard

Additional workshop days, extra working sessions beyond your cadence, a larger group, or travel for out-of-region on-site work.

Dedicated support channel

A private Slack or WhatsApp line — async access between sessions, so questions get answered as they come up.

Full-day deep-dive

One function, one focused day — your GTM team, leadership, ops, or support.

Discrete setup, handed over

We wire a tool or flow and hand it to your team. No maintenance — want it kept running? That's a Cortex Build.

Train-the-trainer

Enable an internal champion to carry the practice onward through your organisation.

Custom playbook / SOP

A written, tailored operating playbook your team can run from.

AI-setup audit

A review of your current stack, delivered as a written assessment of what to keep, drop, and adopt.

§04 · BEYOND THE PRICED TIERS

Two ceilings · let's talk

↗ THE ADVISORY CEILING

Fractional AI leadership

Someone owning the AI roadmap from the inside — the top of the advisory track. Scoped per engagement, and an on-ramp to a full build. Let's talk.

↗ THE BUILD CEILING

Cortex Build

A system of your own, built and maintained — when a workshop isn't enough. That's the Build arm. See the Build page.

§05 · WHO RUNS YOUR WORKSHOP

Taught by operators, not lecturers

THE PROOF THAT MATTERS

WE DO THIS — WE DON'T JUST TEACH IT

BY01 built and runs a full operational cortex. Two ventures — Intelligence Matters and Calleoke — operate on it every day. You're taught by people who do this, not who read about it.

§04 · START HERE

Free · 30 minutes

BOOK A FREE INTRO CALL

Thirty minutes. We figure out if there's a fit and which arm makes sense to start with. No charge, no scoping work — just a straight answer. If it's not a fit, we say so and point you somewhere useful.

Submission opens your mail client with a pre-filled draft to hello@haegghaegg.se.

EXPECT

A reply within 2 days. A call within the week.

GOOD FIT

Smaller teams. Operators, not procurement.

THE CALL IS

A fit check. Free. Not free consulting.