BY01 · An AI Operations Studio · workshop draft v01
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BY01 · WORKSHOP
An AI Operations Studio
BY01 · THE WORKSHOP ARM — WHERE OPERATIONAL AI STARTS

YOU KNOW YOU NEED
AI IN YOUR BUSINESS.
BUT DO YOU KNOW WHAT
TO DO WITH IT YET?

A HALF-DAY WORKSHOP · BUILT AROUND YOUR OPERATION · NOT A GENERIC DEMO

A workshop that starts with your business — not the AI hype — and turns “we should use AI” into a concrete plan your team can actually run. Built around your tools, your work, your goals.

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HAEGG HAEGG GROUP STOCKHOLM
§01 · WHAT WE ACTUALLY HELP WITH
Consulting first, AI second

WE START WITH YOUR BUSINESS.
NOT THE AI.

This is advisory — we help you start. We don't build the system for you here; that's a separate track (the Build arm). And we don't open a laptop and show you ChatGPT. We start the way a good consultant would — with what your company is actually trying to do.

01 / THE REAL QUESTION

Skip the AI talk for a second.

What is the company actually trying to achieve? Grow faster, hire slower, stop drowning in admin, get your best people off repetitive work? We get sharp on the real goal first. AI is a means — never the point.

02 / WHAT YOU'VE GOT

Your tools, your people, your goals.

The AI landscape is mostly noise — new products every week. We help you navigate it: what's worth adopting for your operation, what to ignore, and where the fastest, lowest-risk wins actually are.

§02 · WHAT A WORKSHOP LOOKS LIKE
Two parts, one package

A HALF-DAY, BUILT
AROUND YOUR ACTUAL WORK.

First the intake — a working session where we do the thinking above with you, then go away and shape it into a plan. Then the half-day itself: your team, in a room, hands-on with your own operation.

PART 01 / THE INTAKE

We scope before we teach.

A strategy session with you, plus our homework afterward. We map the real goal and what you've got, and turn it into a workshop plan tuned to your operation — so the half-day isn't generic.

YOU LEAVE WITH

A priority map — where AI pays off first.

PART 02 / THE HALF-DAY

The room, your team, your work.

Around three hours with your team — leadership, a department, an office, whoever it's for. Hands-on, on your real work, your own company pre-loaded. Not a lecture: people leave having actually done things.

YOU LEAVE WITH

A team that's done it once — not just watched.

WHO RUNS YOUR WORKSHOP

BY01 built and runs a full operational cortex. Two ventures — Intelligence Matters and Calleoke — operate on it every day. You're taught by people who do this, not who read about it.

SEE THE CORTEX
§03 · WHAT TO EXPECT
The honest version

WHAT A HALF-DAY CAN —
AND CAN'T — DO.

Be honest with yourself about what a half-day can do — we will be too. It will not transform your company. An afternoon doesn't change how an organisation works, and anyone who tells you otherwise is selling you something.

What it does, at its best, is three things — and they're worth a lot:

IT SHOWS

What's genuinely possible — with the tools you already have, on the work you already do.

IT CLEARS

The overwhelm. The “there's too much, where do we even start” paralysis — gone.

IT POINTS

You leave with a real starting point and an order to tackle things in. Not a vibe — a plan.

That's the honest ceiling: inspiring, clarifying, worth a lot — but a start, not a finish. Which is exactly why there's a path beyond it.

WHERE IT GOES FROM HERE
STEP 01 — YOU'RE HERE

The workshop.

The intake + the half-day. Inspiration, clarity, a priority order. The honest start.

STEP 02 — THE PROGRESSION

Follow-up workshops.

Monthly, each a rung deeper. A new use case, a skill installed, the team levelled up. This is where real change actually accumulates.

STEP 03 — WHEN YOU'RE READY

A cortex of your own.

Further down the road, when workshops aren't enough — a full operational system, built and maintained. The Build arm →

§04 · PACKAGES
Plain numbers

WHAT IT COSTS.

One package starts every engagement. Most teams stay for follow-ups. The figures below are indicative — your exact scope is set together on the free intro call.

01 / STARTER WORKSHOP

From 38,000 SEK

One-time. Per team or department.

— Intake strategy session

— A workshop plan, mapped to you

— The half-day with your team

02 / ONGOING ENGAGEMENT

From 20,000 SEK

Monthly. The relationship, not a one-off.

— Regular sessions, each a rung deeper

— New use cases, a skill installed

— No re-scoping — we know you

03 / CORTEX BUILD

Scoped per engagement

A cortex of your own. Built and maintained.

Every cortex is different — so this one isn't priced off a page.

↗ THE BUILD PAGE
ADD-ONS · LAYER ONTO AN ONGOING ENGAGEMENT Examples — shaped to you
DEDICATED CHANNEL

A private Slack channel — real-time questions, help and advice between sessions.

DEEP-DIVE SESSIONS

Extra focused sessions on a single area, beyond the regular cadence.

SKILL INSTALLS

A specific tool or skill built for your team and dropped in between sessions.

Figures indicative · draft · final pricing set per engagement
BOOK THE FREE CALL
§05 · START HERE
Free · 30 minutes

BOOK A FREE
INTRO CALL.

Thirty minutes. We work out whether there's a fit and which package makes sense. No charge, no scoping work — just a straight answer. If it's not a fit, we'll say so and point you somewhere better.

Submission opens your mail client with a pre-filled draft to hello@haegghaegg.se.
BOOK THE CALL IF

You run a team and you want a real, honest starting point with AI — and you know good things take more than an afternoon.

PROBABLY SKIP IT IF

You want AI to transform the company in one session, or you're shopping for the cheapest training hour. That's not what this is — and we'd rather you knew now.