M01 / RETENTION
Your top hire leaves.
TODAY
Playbook gone.
WITH A CORTEX
Brain stays.
The deep end of BY01. Not a workshop, not a tool you rent — a complete operational brain, built around how your company actually works, and yours to keep. This is what a serious AI engagement really looks like.
Your company already runs on intelligence — the decisions, the voice, the judgement, the memory, the way your best people just know how to do things. Today most of it lives nowhere you can point to: in heads, in side conversations, in five vendors' databases, in the gap between what's written down and what actually happens. A cortex encodes it — one operational brain that your people and your AI both work inside. A vendor rents you intelligence that doesn't know your company. A cortex is your company's intelligence, made into a system you own.
How your company actually decides — the rules, the judgement calls, the priorities.
How you sound — so anything the system drafts sounds like your team, not a stranger.
What happened, what worked, what was tried — searchable, and it doesn't leave when people do.
Customers, partners, history — the context behind every account, in one place.
The intelligence that runs your business mostly lives in heads and habits. Here is what changes the day it's encoded into a cortex instead.
Playbook gone.
Brain stays.
Three years lost.
Brain ports over.
Sounds like a stranger.
Sounds like your team.
Six months to ramp.
Week one looks like month six.
Every cortex has the same kind of parts — even though what fills them is entirely yours. These are the eight in the one we run for ourselves. (The tiles below are a working draft — the exact anatomy is still being workshopped.)
Where the truth lives — sources joined at render time.
Repo · VPS DB · Attio CRM
Where the brain renders — cockpit and knowledge.
hub.haegghaegg.se · docs.haegghaegg.se
What the brain can do, on command.
Twenty-four agent skills
How people talk to the brain, day to day.
Slack intake + multiplayer
What the brain is wired into.
Seven connected workspaces
How the brain reads the world unprompted.
Warmth · Activities · feeds
The brain's long memory.
Searchable cross-session recall
How a team operates one brain together.
Sessions · presence · audit log
A cortex build does not start with our repo. It starts with your company. We've built one before — ours — so we know the architecture, the patterns, what holds. But your cortex isn't ours with your logo on it, and it isn't a template off a shelf. It encodes your operation: your decisions, your voice, your customers, the way the work actually happens in your building. It might end up resembling ours. It might be something else entirely. Either way, it's built from you, upward.
That's why a build begins with real immersion — not a questionnaire. Strategy and advisory, yes, but also time inside: shadowing your people, in-depth interviews, watching how decisions actually get made. The understanding is the hard part. The understanding is the product.
Strategy work, shadowing, interviews. We earn a real picture of how your operation actually runs — not how the org chart says it does.
Your decisions, voice, memory and relationships become a working system — wired to the tools you already use, shaped to what you actually need.
We train your team to operate it and keep it sharp on an ongoing basis. A cortex is a living system, not a delivery.
The operational brain becomes infrastructure — the way every company eventually ran on a database, then a CRM, then the cloud. We are early. The cortex you'd build with us today is hand-made. The one companies run in five years won't be.
Hand-made consulting becomes method, becomes tooling, becomes infrastructure. Cloud-infra consulting in 2012 became Terraform and Vault. We've seen this shape before.
What generalises across engagements hardens into method — and feeds the R&D arm. The builds fund the research; the research sharpens the builds.
Build with us now and you're not buying a finished category — you're getting a hand-made cortex from the people writing the playbook for it. Read the thinking →
A build is scoped per engagement — there's no price off a page, because no two cortexes are alike. If you're thinking at this depth, tell us what you run. We'll work out whether a build is right, or whether you should start with a workshop first.