_ BYOI · Bring Your Own Intelligence

00_START HERE

The jumpstart. Then the rhythm.

Make AI useful
to your team.

You’ve seen the demos. You can see the potential. But where does AI fit in your business, and how do you get the team using it well?

We help your team understand how AI works, make sense of what’s happening now and explore where it’s heading. Then we put it to work together: finding useful opportunities in what your team already does, trying them on real work, and learning what makes the results worth using.

A practical jumpstart, then regular sessions if you want to keep going. Less time on chores. More confidence about what AI can do for you.

see it · learn it · run it your work · your tools learn by doing Start with a conversation →
THE JUMPSTART, IN THREE PANELS

The work improves. So does the team.

01 · SEE IT

“We shipped it.
Now someone has to explain it.”

GitHubChanges

We take a job your team recognises and show where AI can help. Here: turning product changes into a release-note draft.

02 · LEARN IT

“It needs our examples.
And we still check the facts.”

Your sourcesA draftYour examples + instructions

Your people learn what information to give it, how to steer the result and what to review. They work through it with us.

03 · RUN IT

“Next release:
we can start from here.”

KeepThe setupReview → publish

You try it in the working week. We return to improve it and explore the next application. The useful setup and the know-how stay with you.

One example, not a prescribed first project.

01_THE SHAPE

See it. Learn it. Run it. The rhythm continues.

The jumpstart gives you a clear place to begin: three sessions to understand the possibilities, try AI on your own work and put a first useful approach into practice. Then your team has time to use it for real. If you want to keep going, we return to work through what happened, improve what’s useful and explore what comes next together.

The jumpstart From €3,999 · three sessions, every couple of weeks · one-time

Three working sessions, spaced so your team can put what they learn to use. We identify a useful starting point, work through it together and help you get a first version into use. Along the way, your people learn how to give AI the right information, judge its output and spot the next opportunity.

The retainer From €2,499/month · month to month · no lock-in

Keep working with us as your team’s confidence and needs grow. We review what you’ve tried, improve the setups you’re using and work on the next useful application. The programme follows your business rather than a fixed syllabus. You have someone to think it through with, and someone who can help make it work.

02_HOW IT LANDS

Your work is the starting point.

Understanding AIHow AI works, why it gets things wrong, and what’s changing now. We explore the frontier and where things may be heading, separating what’s useful today from what’s still experimental. You leave better able to spot opportunities and judge the claims.
The first sessionWe arrive with an understanding of your team, tools and priorities from our earlier conversation. Together we look at how the work happens today, show what AI could help with and work through a first useful example. We choose something small enough to try between sessions. When we meet again, we review what worked, what didn’t and what to do next.
AccessStart with what you’re comfortable sharing. A few approved documents or an export may be enough for the first example. We agree what information can be used and where it can go. Connections to your tools come when they serve a clear purpose, with your approval.
Between sessionsYou have somewhere to ask. A shared channel, in Slack or whatever you use, for questions about the work we’re doing together. We respond within a day or two. Bring the rough output, the thing that didn’t work, or an idea for next time. New work is agreed before it becomes part of the engagement.

Your team learns to check the result, recognise missing information and decide what happens next. For work that goes to customers or changes a business system, we agree the human review step.

03_WHAT THIS LOOKS LIKE

Start with the chores. See what that makes possible.

Familiar jobs that take too long. Useful things that never quite happen. Start with one, and get the result to the people who need it.

The release loopThe product changed. Does everyone know?

Someone has to translate what shipped for everyone else. Prepare a short team update in Slack, a customer email or a website post, written for each audience, with links for those who want the detail.

The follow-up that slipsGood call. The follow-up is still waiting.

After a day of calls, the notes need tidying, the CRM needs updating and someone is waiting for an email. Prepare all three from the conversation, ready to check rather than reconstruct from memory.

The Friday reportFriday shouldn’t disappear into a status report.

Every Friday, someone copies numbers from one tool and chases updates in another. Bring them into a short report for the team’s inbox, so the discussion starts with what needs attention.

The repeated questionThe same question. Another interruption.

Where’s the latest template? How do we handle this exception? The answer usually means interrupting someone. Give the team a way to ask in their own words, with answers linked to the relevant instructions.

The missed openingA useful opening, noticed too late.

A customer contact has moved to a new company. You find out months later. Flag relevant moves in the sales channel, alongside your past conversations, so the team can decide whether to get in touch.

The scattered feedbackYou’ve heard that request before. But how often?

The same request turns up in calls, emails and support tickets. Bring the mentions together in a product-team update, showing what keeps coming up, with links to the customers’ own words.

We choose the first application with you, including where the result belongs and who checks it. It may be a single step in one of these jobs. You don’t need to automate the whole process to make it worth doing.

04_PRICING

A clear starting point. Scope agreed before we begin.

01 · The jumpstartFrom €3,999 · three sessions, every couple of weeks · one-time · per team or department. Practical teaching and hands-on work around a first useful application, with time to try it between sessions. We agree the starting scope together. The price varies with team size, depth and travel.
Retainer · smallFrom €2,499/mo

A regular working rhythm. Keep learning, review what you’ve tried and improve the next part of the work together.

Retainer · standardFrom €4,000/mo

More hands-on help. Working sessions and support between them, with more room to put useful applications into practice.

Retainer · high-touchFrom €7,000/mo

A closer working partnership. More frequent sessions, priority responses and deeper involvement in your team’s work.

Month to month, no lock-in. Choose the level of involvement that suits your team. Session cadence, hands-on work and between-session support are agreed in the scope before you start.

02 · Add-onsExtra help, scoped separately: sessions for another team, a day focused on one function, a standalone setup and handover, training an internal champion, a written playbook, or a review of the AI tools you already use.
· A first lookThe lunch & learn. An hour of practical examples, live demonstrations and questions, by arrangement. A useful first step when the team needs to see what’s possible before deciding where to begin.

If a tool you already have can do the job, we’ll help you use it. If an off-the-shelf product is the better answer, we’ll say so. Ongoing technical maintenance is scoped separately from the working programme.

05_WHEN YOU WANT TO GO FURTHER

Start small. There’s room to grow.

↗ Ongoing leadership Fractional AI leadership

A more embedded role helping leadership decide where AI belongs, which investments to make and how to bring the organisation along. Responsibilities are agreed for the engagement.

↗ A system of your own A cortex of your own

A connected home for your company’s knowledge, instructions and recurring work. Built around how you operate, with implementation and maintenance scoped as their own engagement. Explore the build →

06_WHO RUNS IT

We use this way of working ourselves.

BYOI is an AI Operations Studio, founded by Axel and Jacob Hägg. We use AI in the daily work of our own ventures, with shared company knowledge, reusable instructions and human approval where it matters.

Axel brings hands-on sales leadership, GTM engineering and daily experience working with AI. The jumpstart brings that practical perspective into your team: understanding the business first, then making the technology useful.

● running on it Intelligence Matters Calleoke the r&d wall →

07_START

Free · thirty minutes · a straight answer.

The free intro call Tell us where you want to start.

Thirty minutes to talk about your team, what you’ve tried and where work gets stuck. You don’t need a technical brief or a list of use cases. We’ll tell you whether the jumpstart looks like a good fit and what a sensible first step could be.

▸ Ask about the jumpstart
Not sure yet Ask the question you actually have.

Already paying for AI tools but unsure what to do with them? Curious about a particular job? Ask in your own words. You’ll hear from us directly.

▸ write to us
ExpectA reply within 2 days. A call within the week.
Good fitFounders and team leads ready to try AI on real work. No in-house AI specialist required.
The call isA conversation about fit and a sensible starting point.
[ BYOI ] · the jumpstart · Haegg & Haegg Group · 2026 See it. Learn it. Run it. Then the rhythm.