You know you need AI in your business. But do you know what to do with it yet?

BY01 · AN AI OPERATIONS STUDIO

§ · BUILD

The deep end — a cortex of your own · built · maintained · yours

WE BUILD YOUR BRAIN
YOU KEEP IT

The deep end of BYOI. Not a workshop, not a tool you rent — a complete operational brain, built around how your company actually works, and yours to keep. A vendor rents you intelligence that doesn't know your company. A cortex is your company's intelligence, made into a system you own. This is what a serious AI engagement really looks like.

§02 · WHAT A CORTEX IS

A brain you own, not a tool you rent

IT ENCODES

Your company already runs on intelligence — the decisions, the voice, the judgement, the memory, the way your best people just know how to do things. Today most of it lives nowhere you can point to: in heads, in side conversations, in five vendors' databases. A cortex encodes it — one operational brain that your people and your AI both work inside.

IT ENCODES · 01

DECISIONS

How your company actually decides — the rules, the judgement calls, the priorities.

IT ENCODES · 02

VOICE

How you sound — so anything the system drafts sounds like your team, not a stranger.

IT ENCODES · 03

MEMORY

What happened, what worked, what was tried — searchable, and it doesn't leave when people do.

IT ENCODES · 04

RELATIONSHIPS

Customers, partners, history — the context behind every account, in one place.

§03 · WHAT A CORTEX DOES

Three moments that matter

THE KNOWLEDGE STAYS
EVEN WHEN PEOPLE AND TOOLS DON'T

The intelligence that runs your business mostly lives in heads and habits. Here is what changes the day it's encoded into a cortex instead.

M01 / RETENTION

Your top hire leaves

TODAY

Playbook gone.

WITH A CORTEX

Brain stays.

M02 / PORTABILITY

You swap a tool

TODAY

Three years lost.

WITH A CORTEX

Brain ports over.

M03 / ONBOARDING

A new hire shows up

TODAY

Six months to ramp.

WITH A CORTEX

Week one looks like month six.

§04 · THE ANATOMY

Eight modules · the cortex we built for ourselves

WHAT A CORTEX IS MADE OF

A cortex isn't one thing — it's a suite of modules, and every cortex runs the same ones, even though what fills each is entirely yours. This is the cortex we built for ourselves, with ours named. It started as an experiment — how much of a company could we actually encode? The experiment never stopped. That's the proof that matters: we've been operating a cortex for years, not selling a slide about one.

CORTEX · 01

SUBSTRATE

Three sources of truth, joined at render time.

CORTEX · 02

SURFACES

Two rendering layers. Operator cockpit and institutional knowledge.

CORTEX · 03

SKILLS

Twenty-four agent skills running today.

CORTEX · 04

LIVE CHANNEL

Slack as intake feeder and multiplayer comms.

CORTEX · 05

MCP SURFACE

Seven connected workspaces. Agent-callable from any session.

CORTEX · 06

AUTO-SCANNERS

Continuous input feeders. The brain reads the world without being asked.

CORTEX · 07

KNOWLEDGE STORE

FTS5-searchable persistent memory across sessions.

CORTEX · 08

MULTIPLAYER

Operator coordination layer. Two people, one cortex.

§05 · THE BUILD ENGAGEMENT

Bespoke · scoped per engagement

WE DON'T HAND YOU A COPY
WE BUILD YOU A BRAIN

A cortex build does not start with our repo. It starts with your company. We've built one before — ours — so we know the architecture, the patterns, what holds. But your cortex isn't ours with your logo on it, and it isn't a template off a shelf. It encodes your operation: your decisions, your voice, your customers, the way the work actually happens in your building. That's why a build begins with real immersion — not a questionnaire. The understanding is the hard part. The understanding is the product.

STAGE 01 / IMMERSE

We learn your company

Strategy work, shadowing, interviews. We earn a real picture of how your operation actually runs — not how the org chart says it does.

STAGE 02 / BUILD

We encode the brain

Your decisions, voice, memory and relationships become a working system — wired to the tools you already use, shaped to what you actually need.

STAGE 03 / OPERATE

We maintain it · you run it

We train your team to operate it and keep it sharp on an ongoing basis. A cortex is a living system, not a delivery.

THE BUILD ENGAGEMENT

WE BUILT IT FOR US. WE BUILD IT FOR YOU

We've built one — ours — so we know how. But a build for you isn't ours with your logo on it: it's a brain grown from your operation — your voice, your customers, your decisions. It might resemble ours, it might not. Either way, the system runs, the brain remembers, and it's yours, forever after.

§07 · START HERE

Free · 30 minutes

BOOK A FREE INTRO CALL

Thirty minutes. We figure out if there's a fit and which arm makes sense to start with. No charge, no scoping work — just a straight answer. If it's not a fit, we say so and point you somewhere useful.

Submission opens your mail client with a pre-filled draft to hello@haegghaegg.se.

EXPECT

A reply within 2 days. A call within the week.

GOOD FIT

Smaller teams. Operators, not procurement.

THE CALL IS

A fit check. Free. Not free consulting.